Zim dangling massive tourism investment opportunities
Zimbabwe is dangling massive tourism investment opportunities to international markets as it seeks to tap into the deep pool of key European markets such as Germany.
The International Tourism Bourse (ITB) trade show has just set the right tonic for Zimbabwe to expand its horizon and lure strong visitor traffic this year.
Permanent Secretary in the Ministry of Environment, Tourism and Hospitality Industry Mr Munesu Munodawafa outlined lucrative opportunities in resorts such as Victoria Falls as well as opportunities for capital projects in Tugwi-Mukosi.
“We are targeting investments in the tourism sector. We are coming almost to an optimum in terms of room occupancy, so investments in accommodation become key. Where do we invest in, we invest in lodges and hotels,” he said.
Zimbabwe is buoyed by positive sentiment by investors from the world’s second largest economy China who are eyeing massive capital projects in Victoria Falls which will translate to Zimbabwe hosting a Grand Prix arena.